Communications and Customer Satisfaction Research
Communications Evaluation. Employing a survey and interviews of both customers and employees, we developed recommendations to improve the effectiveness of our client’s publications and information tools.
Internal Communications Redesign. For a national healthcare organization, we evaluated and helped redesign their internal communications program through a survey and interviews with employees.
Market Impact of Webinar Series. We assessed satisfaction with our client’s online seminar series and measured its impact on customer revenues.
Product Launch Research. Our survey for a leading educational publisher assessed customer needs and interest in a new suite of educational products.
Customer Satisfaction Assessment. We designed an ongoing program to assess satisfaction, and identify the key factors driving it, among companies participating in our client’s programs.
Brand Positioning. We evaluated potential branding options for a financial services firm through a survey of executives in the U.S., U.K., and Germany.
Thought Leadership Research
Protecting Corporate Reputation. We conducted a survey, developed case studies, and authored The Conference Board report, Managing Reputation Risk and Reward, which examines how companies are working to protect and enhance their reputation among customers, investors, employees, and other stakeholders.
Supply Chain Research. We surveyed executives in 10 countries to identify the key challenges and most successful strategies in managing global supply chains.
Global Automotive Survey. Our survey assessed the attitudes of 23,000 consumers in 19 countries towards purchasing vehicles and emerging transportation technologies.
Green Building Market Barometer. Our series of surveys for Turner Construction Company have examined evolving industry views on buildings designed to minimize environmental impacts. The research has been presented at industry conferences and generated extensive coverage in the trade press, positioning Turner as a thought leader in the field.
Manufacturing Competitiveness Study. We surveyed senior manufacturing executives in 25 countries to identify the factors determining the competitiveness of countries and of individual companies.
Emerging Market Growth Strategies. Our survey of senior executives in 19 countries around the world on the most successful strategies when investing in emerging markets formed the basis of our client’s presentations at the World Economic Forum in Davos, Switzerland and generated coverage in BusinessWeek and other publications.